Motorhead Youtube

Online video sharing platform YouTube, the subsidiary of parent company and leading search engine Google, has signed a collective copyright management agreement with three leading French organisations. The deal follows month of class action and copyright infringement lawsuits in the country, with numerous charges filed against the video streaming site for free hosting copyrighted materials.

The Society of Dramatic Artists and Composers, the Civil Society of Multimedia Authors and the Governing Authority of Visual Arts have all partnered with YouTube as part of the recent deal. The contract outlines that YouTube will pay a previously negotiated, fixed-rate fee each time a video belonging to one of the societies is streamed.

Previous to the agreement being reached, these bodies had no alternative aside from lobbying Google and YouTube webmasters to remove copyrighted content as soon as it was detected. Given that Google and YouTube have a business model which is firmly rooted in the provision of free content, the imposition of copyright restrictions by their rightful owners sets an important legal precedent.

The collaboration with management agencies and artistic societies in preserving copyright law may come as a surprise, however, analysts have drawn attention to the commercial motive behind the deal. YouTube needs to secure quality content including commercially released films, music videos and television series in order to attract advertising, and entering into deals with management companies represents the most direct approach for doing so.

Reluctance among mainstream advertisers to buy space alongside the domain hosting of amateur videos has been detrimental to the brands long-term financial prospects and the health of its advertising-based business model.

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